Built by Natural CPG Veterans. Focused on your Growth.
We're not a one man shop. Each member of our team has 25+ years of experience across sales, marketing, operations, and retail strategy-helping natural brands grow smarter and scale faster .
Who We Are
Advice for What you Need when you need it
From Whole Foods to mass retail, our consultants have walked your path. We’ve built, scaled, and sold brands in food, beverage, supplements, and personal care categories—and now we bring that knowledge to you. Whether you're launching a new product or entering national distribution, you’ll have seasoned experts in your corner.
What Makes Us Different
- 100+ combined years in natural CPG
- Real-world operator experience (not just advisors)
- Functional expertise across sales, ops, marketing, retail & strategy
- Fractional leadership + execution support
What We Do
Services Tailored for Natural CPG Brands
We work with emerging and growth-stage CPG brands in the natural and better-for-you space—from early-stage startups to established companies scaling into mass retail.
We have helped many brands scale succesfully. Below are some of them.
We've done it before. We know we can do the same for you.
What Clients Are Saying About Us
We worked with iLevel Brands as we initially expanded Undercover across the grocery channel. I found David to be extremely knowledgeable and incredibly helpful with his advice and insight into the industry. He was able to guide us with pricing, promotions, distribution and, most importantly, the best strategy to land new retail accounts and grow existing accounts. David truly understands the industry, is technologically savvy, knows what pitfalls to avoid and is capable of adding huge value to a growing CPG business.
Diana Levy
CEO Undercover Snacks
As a Sales Director in CPG I’ve worked with David at iLevel Brands over the last 7+ years and commend him and his team on their ability to connect the dots between complex sales asks and the delivery of results. Working with David is much like enjoying a fine symphony orchestra. He is a smooth and skilled conductor who takes time in teaching each one on his sales team how to crescendo at the right moment. He writes odes specific to you and your business in an effort to mutually sing success. David is not someone you ever have to worry about falling flat.
Jacquelin Scneider
VP Sales Wedderspoon
Working with Andrew Weiss has been a game-changer. As a CPG consultant, Andrew brings deep industry knowledge, sharp strategic thinking, and a hands-on approach that helped us navigate the chaos of this space with clarity and confidence.
He guided us through retail strategy, brand positioning, and growth planning saving us from costly mistakes and accelerating our momentum. Andrew doesn’t just advise, he executes, and the results speak for themselves.
If you’re building a CPG brand, Andrew is the expert you want by your side.
Buster Gorman
VP Bob's Pickle Juice
Collaborating with Andrew across multiple brands has been nothing short of inspiring. He brings a sharp strategic lens to every project, paired with a deep understanding of how design, storytelling, and shelf presence work together to build great CPG brands.
Andrew knows how to bridge the gap between business goals and creative execution, making every packaging project smarter, more intentional, and more impactful. He’s a true partner, and any brand is lucky to have him on their team.
Ro Arpino
Founder Studio Super Tonic
Without hesitation, I give David Abrahams at iLevel Brands my highest recommendation. Since 2018, I’ve had the pleasure of working closely with David and his team, and I’ve consistently witnessed an unmatched drive, professionalism, and ability to deliver results.
Whether you're a $1M startup or a $50M established brand, David has the experience, strategic insight, and industry connections to identify and execute high-value opportunities that generate real revenue—for both sides of the partnership.
David Leddford
SVP Sales Florenz
FILLO'S worked with David Abrahams and iLevel Brands for 4 years, when we were an early stage business. We had just started to pursue national distribution with UNFI and KeHE. David's knowledge of the natural and conventional grocery channels was important to our brand. He helped us prioritize the right retail accounts in addition to optimizing our point of sale marketing programs to gain velocity, and ultimately repeat purchase.
Daniel Caballero
CEO Fillos
I have known David for almost 2 decades and continue to be impressed by his dedication to build "good" business across all aspects of the Natural Products Industry. From building and launching new brands, to managing an A List team of national Sales & Marketing experts to giving back through ongoing mentorship and investment support, David is "THE MAN" to know and he's first on my list always!
Eric Schnell
Founder Beyond Brands
David knows the ins and outs of the CPG world better than almost anyone I know. He’s a seasoned executive that’s watched this industry change dramatically over the years. He’s been a founder himself so he knows the struggles smaller brands face when they’re just getting started. David has seen companies through acquisitions, and he’s run a successful national brokerage for many years. His biggest point of difference is that he pays attention to what brands need. He knows the landmines and the pitfalls in this business and can help brands successfully navigate through it and end up on top. David is a top-notch leader.
Tiffany Taylor
Founder Blentopia
I have known David Abrahams for four years now, and he has been a true friend and ally, helping navigate Folk Revival through our start-up phase. Not only has he helped to secure valuable wins, but he has been generous about sharing knowledge and contacts, and provided helpful, and at times, challenging advice. His breadth of industry experience and knowledge of how to get things done, is second to none. My brand would not be where it is today without David's hands-on involvement.
David Cantor
CEO Folk Revival
Our Talented Team With Decades of Natural CPG Experience
A sampling of some of the retailers we work with
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