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Present your products to thousands of natural store buyers

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Turnpike is the only digital distribution platform designed for the natural product space, created by Natural Channel Experts for Independent Retailers! As a Turnpike Market Place Brand, you’ll get a level of service and expertise unmatched by any other company in the space.

Turnpike is the trusted marketplace used by NCG & INFRA retailers like the ones below and thousands more since 2014

Experience the future of selling natural products to independent store buyers online anytime, anywhere all in one place.

Turnpike is the SaaS (software-as-a-service) solution chosen by leading brands in the Natural Products industry to manage their Natural Independent Retailer business.

Retailers can purchase any items via the distributor of their choice. Distributors options include UNFI, Kehe, Threshold, Palko etc. Retailers can even choose to utilize a brands dropship program.

Turnpike gives natural product brands immediate access to 5000+ retailers like NCG or INFRA stores, who are actively seeking out innovative products to maintain a competitive first mover advantage.

Selling products to independent natural retailers on turnpike is just as easy as selling to consumers on Amazon.

More Exposure

Your brand is presented directly to independent store buyers — no waiting for meetings, no gatekeeping.

Easy Onboarding

Upload your products once, and Turnpike makes them instantly visible to buyers in their local distribution centers.

Actionable Data

See monthly turnover reports showing what’s moving, where, and when — so you can refine your strategy with confidence.

Low Barriers, High Access

Independent retailers get the same visibility to your brand as national chains — without the big-brand dominance.

What are the benefits of using Turnpike for brands

Reach the Right Buyers

Independent buyers are busy. Turnpike puts your products in front of them only when its convenient for them — no more adding pressure to their busy days making time for broker meetings

Discoverability Without Middlemen

Smaller brands often get overshadowed. Turnpike ensures your products are seen directly by buyers, not buried behind bigger players.

Insights That Drive Growth

Know exactly how your products perform with monthly turnover reports. Adapt promotions, pricing, and strategy using real data.

A Partner in Scaling

We’re not a broker — we’re a platform that amplifies your reach while your team keeps doing what they do best.

What buyers are saying about TurnPike

This website has been great to work with. It helps me to access updated information for each brand in the company's portfolio. The organization of the categories also speeds up the process of ordering and takes the guess-work out of ingredients and pricing when comparing to other brands in the market. This helps with the speed to shelf and ordering process over-all. It's also crucial to have the ingredient information in one place where my staff and I can access the info at any time of day. This is crucial for us to have in order to run a successful Health Food business.

Ricky

General Manager Westerly

This website is so unique to the broker/distributor world. Using this system allowed us to present in a more efficient and seamless way. Having a visual of the Brands along with warehouse availability, promos and product specs, completely set themselves apart from the traditional and time-consuming way of doing business. This gave corporate HQ buyers an opportunity to preview our portfolio of Brands which better prepared them for our upcoming meetings.

Jeremy

UNFI Distributor Account Executive

I am able to navigate and easily locate a brand and all product information on Shop Turnpike. It made the ordering process a lot quicker than having to take time out of my day to hold an in-person meeting. I am too busy running the store, helping customers and stocking shelves so having access to this website and the brands makes my job that much easier. I would like other brokers to use the same model.

Sherpa

Head Buyer Organic Basic Foods

I liked using this website. Having broken English, it was easier for me to recognize brands and access promotions and also to learn about new brands that were available to me. It made it much easier to do business and I liked that I was able to do this during my downtime at home.

Marco

Buyer Matter of Health

I really found the application easy to navigate and quickly see the brands that were available to me in my distributor warehouse. Also, I liked seeing what promotions were being offered for the month and quickly being able to compare prices with other competitors in the category.

Ramzy

Owner Health & Harmony

It made the presentation easier and quicker for me by breaking down the brands into categories, showing availability of product and skus and access to the brands top tier promotions and placement deals.

Wangchu

Buyer Bronxville Natural

Buyers love using Turnpike. They can see and order products online from any where at any time.

They also love that they can order items from any of the distributors that they prefer.