In many ways building a CPG Brand is like trying to climb Mount Everest. Investing in the right sherpa can mean the difference between life and death.
The same applies to small and medium sized brands trying to survive in today’s harsh market environment.
The knowledge of the experienced vetarans at iLevel Brands has helped many brands to safely reached the summit.
If we don’t know the answer, we know a guy who knows a guy
As your sherpa we can help you climb safely to the summit like we have for many brands before.
We have helped many brands reach the summit succesfully. These are some of them. We know we can do the same for you.
Testimonials from some of the clients we have worked with in the past
We worked with iLevel Brands as we initially expanded Undercover across the grocery channel. I found David to be extremely knowledgeable and incredibly helpful with his advice and insight into the industry. He was able to guide us with pricing, promotions, distribution and, most importantly, the best strategy to land new retail accounts and grow existing accounts. David truly understands the industry, is technologically savvy, knows what pitfalls to avoid and is capable of adding huge value to a growing CPG business.
Diana Levy
CEO Undercover Snacks
As a Sales Director in CPG I’ve worked with David at iLevel Brands over the last 7+ years and commend him and his team on their ability to connect the dots between complex sales asks and the delivery of results. Working with David is much like enjoying a fine symphony orchestra. He is a smooth and skilled conductor who takes time in teaching each one on his sales team how to crescendo at the right moment. He writes odes specific to you and your business in an effort to mutually sing success. David is not someone you ever have to worry about falling flat.
Jacquelin Scneider
VP Sales Wedderspoon
Working with Andrew Weiss has been a game-changer. As a CPG consultant, Andrew brings deep industry knowledge, sharp strategic thinking, and a hands-on approach that helped us navigate the chaos of this space with clarity and confidence.
He guided us through retail strategy, brand positioning, and growth planning saving us from costly mistakes and accelerating our momentum. Andrew doesn’t just advise, he executes, and the results speak for themselves.
If you’re building a CPG brand, Andrew is the expert you want by your side.
Buster Gorman
VP Bob's Pickle Juice
Collaborating with Andrew across multiple brands has been nothing short of inspiring. He brings a sharp strategic lens to every project, paired with a deep understanding of how design, storytelling, and shelf presence work together to build great CPG brands.
Andrew knows how to bridge the gap between business goals and creative execution, making every packaging project smarter, more intentional, and more impactful. He’s a true partner, and any brand is lucky to have him on their team.
Ro Arpino
Founder Studio Super Tonic
Without hesitation, I give David Abrahams at iLevel Brands my highest recommendation. Since 2018, I’ve had the pleasure of working closely with David and his team, and I’ve consistently witnessed an unmatched drive, professionalism, and ability to deliver results.
Whether you're a $1M startup or a $50M established brand, David has the experience, strategic insight, and industry connections to identify and execute high-value opportunities that generate real revenue—for both sides of the partnership.
David Leddford
SVP Sales Florenz
FILLO'S worked with David Abrahams and iLevel Brands for 4 years, when we were an early stage business. We had just started to pursue national distribution with UNFI and KeHE. David's knowledge of the natural and conventional grocery channels was important to our brand. He helped us prioritize the right retail accounts in addition to optimizing our point of sale marketing programs to gain velocity, and ultimately repeat purchase.
Daniel Caballero
CEO Fillos
I have known David for almost 2 decades and continue to be impressed by his dedication to build "good" business across all aspects of the Natural Products Industry. From building and launching new brands, to managing an A List team of national Sales & Marketing experts to giving back through ongoing mentorship and investment support, David is "THE MAN" to know and he's first on my list always!
Eric Schnell
Founder Beyond Brands
David knows the ins and outs of the CPG world better than almost anyone I know. He’s a seasoned executive that’s watched this industry change dramatically over the years. He’s been a founder himself so he knows the struggles smaller brands face when they’re just getting started. David has seen companies through acquisitions, and he’s run a successful national brokerage for many years. His biggest point of difference is that he pays attention to what brands need. He knows the landmines and the pitfalls in this business and can help brands successfully navigate through it and end up on top. David is a top-notch leader.
Tiffany Taylor
Founder Blentopia
I have known David Abrahams for four years now, and he has been a true friend and ally, helping navigate Folk Revival through our start-up phase. Not only has he helped to secure valuable wins, but he has been generous about sharing knowledge and contacts, and provided helpful, and at times, challenging advice. His breadth of industry experience and knowledge of how to get things done, is second to none. My brand would not be where it is today without David's hands-on involvement.
David Cantor
CEO Folk Revival
A sampling of some of the retailers we work with
Our talented team with decades of natural cpg experience
David Abrahams
Founder
Anddrew Weiss
Operations
Mike Shipley
Sales
Victoria Hoke
Marketing
Marcy Guyer
Turnpike
Bryan Bootka
Sales
David Abrahams CEO
Founder of multiple companies in the natural product industry. Bringing 25+ years of experience to the team. Built a brand, built a national brokerage and sold two businesses along the way.
Andrew Weiss Partner
Award-winning CPG executive who has scaled brands from $100K to $500M+ through strategic brand building and operational excellence. Delivers fractional leadership to startups and mid-sized companies, driving growth and profitability with multiple successful exits using a data-driven approach.
Mike Shipley Partner
CPG sales leader with 15+ years of driving growth for brands in brokerage, retail merchandising, and distribution. Built a national brokerage and led high-performing teams coast to coast. Passionate about scaling brands smartly and delivering record-breaking revenue growth.
Victoria Hoke Partner
15 years of omnichannel experience launching and scaling brands. I'm a jack-of-all-trades with a background in sales, marketing, brand management, operations, fundraising and product development. My cross-functional expertise makes me a perfect fit for smaller brands looking for strategic growth and overall guidance.
Bryan Bootka Partner
Is a seasoned marketing and sales executive with over 30 years of experience building specialty brands and securing placement in retailers like Target, Wegmans, and Whole Foods. He has led national and boutique broker networks, managed major accounts, and helped brands scale through strategic planning, optimized sales teams, and retail-focused programs. As former President of Ultima Replenisher, Bryan led a full brand turnaround and restructured its distribution model, culminating in a successful acquisition at nearly 10x EBITDA.
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